Product designer with a background inentrepreneurshiplaunching both brick-and-mortar and digital products. Known for a data-driven approach to enhancing user experiences, utilizing tools like Figma and Illustrator.Seeking to contribute to innovative teams, particularly in the healthcare sector, focused on creating impactful solutions for businesses and communities.
Agile / Scrum
Cafe Nola Rewards Responsive Web Application
Role: Project Manager | Product Design and Research (UX)
Led the design and development of the Cafe Nola Rewards App, slated for a Spring 2024 release, which incorporates features for customer loyalty and streamlined mobile ordering.
Conducted stakeholder interviews involving accounting teams, management, and our existing software vendor to identify the needs of power users.
Carried out a competitive SWOT analysis of industry giants to pinpoint their strengths and weaknesses, informing our own strategic direction.
Executed a comprehensive market research study using Typeform surveys and Google Analytics data, leading to the identification of key user engagement points and features for effortless reward point accumulation and a mobile-responsive application for advanced users.
Masters Web Responsive Application
Role: Product Designer | Researcher (UX)
Crafted and conducted research for a web app that's mobile-friendly, featuring expert video insights from diverse industries.
Utilized A/B tests, one-on-one user interviews, and feedback surveys to continuously improve design components, resulting in a 25% boost in user engagement through data-driven decisions.
Dasam Built | Frederick, Maryland
Established a company from the ground up, driving growth to exceed an impressive $750K AAR milestone.
Offered strategic counsel to over 15 local startups within the community, providing invaluable guidance and insights.
Transformed customer experiences, resulting in a 25% increase in Annual Average Revenue (AAR) through enhanced retention initiatives.
Specialized in the realms of branding, artisanal signage, and optimizing floor plan layouts for public spaces, noteworthy clients include Sky Stage, Jo Jo's Tap House, White Rabbit Pub, Serenity Market, Tista Science and Technology, The Orenda Center, and Luna Yoga.
Orchestrated seamless communications and coordination with subcontractors, consistently adhering to project deadlines.
Awarded the prestigious accolade of "Best in Class" by Houzz in 2019, further solidifying reputation and expertise within the Washington D.C. area.
Cafe Nola | Frederick Maryland
Founded and spearheaded business growth by an astounding 400%, elevating revenues from $200k to over $2M+ AAR in under a decade culminating in a successful exit.
Directed the oversight, recruitment, and management of a dynamic team of 35+ diverse individuals, including 5 exceptional operational managers.
Implemented strategic interventions to effectively address organizational challenges, resulting in a 20% reduction in cost of goods sold. (COGS)
Forged a robust network of 20+ local farmers and numerous artisans, providing a platform for showcasing their diverse array of products.
Gained numerous accolades including "Best Coffee Shop" with a remarkable first-place distinction in "Best of Frederick" by Frederick Magazine for the years 2010 to 2014, alongside a noteworthy third-place recognition for "Best Brunch" in 2014.
UI for UX Designers - UI Design
Career Foundry, Berlin, Germany
UX Design Immersion Certificate - UX Design
Career Foundry, Berlin, Germany
Sound Reinforcement Degree - Recording
Sheffield Institute for the Recording Arts, Cockeysville, MD